At Valeriana Cosmetics, I had the pleasure of spearheading a comprehensive rebranding project, focusing on revitalizing the brand’s visual identity to reflect its essence of natural beauty and elegance. Central to this endeavor was the redesign of the company’s logo, where I crafted a modern and sophisticated emblem that seamlessly integrated elements inspired by the brand’s botanical roots. In addition to the logo redesign, I meticulously developed a comprehensive brand identity manual, meticulously detailing the guidelines for consistent brand representation across various touchpoints. From color palettes and typography choices to imagery styles and usage protocols, every aspect was carefully curated to ensure cohesive and impactful brand communication. The brand identity manual serves as a definitive guide for internal and external stakeholders, empowering them to confidently and consistently embody the essence of Valeriana Cosmetics in every interaction.